Resources

Articles, guides, and more for technology-obsessed marketers.

How to Shape an Omnichannel Journey that Drives Engagement

How to Shape an Omnichannel Journey that Drives Engagement

Braze Inspiration Guide: Activation - Thread the Needle with Braze

Braze Inspiration Guide: Activation - Thread the Needle with Braze

How to Find and Create Campaign Reports - Thread the Needle with Braze

How to Find and Create Campaign Reports - Thread the Needle with Braze

Defining the Modern Marketer

Defining the Modern Marketer

Braze Inspiration Guide: Monetization - Thread the Needle with Braze

Braze Inspiration Guide: Monetization - Thread the Needle with Braze

How to Build a Personalized Email using Liquid- Thread the Needle with Braze

How to Build a Personalized Email using Liquid- Thread the Needle with Braze

A Guide to Holiday Marketing with Braze

A Guide to Holiday Marketing with Braze

Braze Inspiration Guide: Retention -Thread the Needle with Braze

Braze Inspiration Guide: Retention -Thread the Needle with Braze

External - Podcast

Making Sense of Martech: Bobby Tichy & Michael Burton on hyper specializing in the stack

External - Podcast

Making Sense of Martech: Bobby Tichy & Michael Burton on hyper specializing in the stack

The Benefits of Specialization Inside the Consulting Partner Relationship

The Benefits of Specialization Inside the Consulting Partner Relationship

How to Import a List and Send an Email - Thread the Needle with Braze

How to Import a List and Send an Email - Thread the Needle with Braze

How to Create a Multi-Language Email Using Braze Liquid - Thread the Needle with Braze

How to Create a Multi-Language Email Using Braze Liquid - Thread the Needle with Braze

How to Use Braze Teams for Permissioning - Thread the Needle with Braze

How to Use Braze Teams for Permissioning - Thread the Needle with Braze

How to Set Up the Braze Rest API - Thread the Needle with Braze

How to Set Up the Braze Rest API - Thread the Needle with Braze

How to Integrate Segment into Braze- Thread the Needle with Braze

How to Integrate Segment into Braze- Thread the Needle with Braze

How to Create a Transactional Email in Braze - Thread the Needle with Braze

Hannah Vanderbosch

How to Create a Transactional Email in Braze - Thread the Needle with Braze

Hannah Vanderbosch

How to Mask PII Data in Braze to Protect Your Customers - Threading the Needle with Braze

Stephen Rosenfeld

How to Mask PII Data in Braze to Protect Your Customers - Threading the Needle with Braze

Stephen Rosenfeld

How to Build a Welcome Series in Canvas - Threading the Needle with Braze

How to Build a Welcome Series in Canvas - Threading the Needle with Braze

10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 1

10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 1

10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 2

10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 2

Braze 101 — Why Smart Marketing Leaders Are Moving to Braze

Braze 101 — Why Smart Marketing Leaders Are Moving to Braze

Data-First Customer Engagement 101

Data-First Customer Engagement 101

The future of marketing is better data and engagement

The future of marketing is better data and engagement

Stitching It Together: Innovation Lab Idea Recipes

Stitching It Together: Innovation Lab Idea Recipes

Confused by CDPs? You're Not Alone (And Here's How to Buy One)

Confused by CDPs? You're Not Alone (And Here's How to Buy One)

Why Your Personalization Strategy Isn’t Working & What To Do About It

Why Your Personalization Strategy Isn’t Working & What To Do About It

5 Benefits of Working with a Segment Partner

5 Benefits of Working with a Segment Partner

5 Steps to Establishing Your Data Governance Strategy

Stephen Rosenfeld

5 Steps to Establishing Your Data Governance Strategy

Stephen Rosenfeld

Introducing Tailor: The No-Code Preference Center for Marketers Using Twilio Segment

Introducing Tailor: The No-Code Preference Center for Marketers Using Twilio Segment

Meet Pinwheel: A Custom SFTP File Uploader for Twilio Segment

Meet Pinwheel: A Custom SFTP File Uploader for Twilio Segment

A recipe for a great customer experience from Castiron

Under The Hood Podcast

A recipe for a great customer experience from Castiron

Under The Hood Podcast

The MarTech buying process

Under The Hood Podcast

The MarTech buying process

Under The Hood Podcast

Stitch Launches as Consultancy Focused on Twilio for Marketers

Stitch Launches as Consultancy Focused on Twilio for Marketers

Comparing martech to buying car tech

Under The Hood Podcast

Comparing martech to buying car tech

Under The Hood Podcast

Which CDP use case should you start with?

Which CDP use case should you start with?

6 Things That Will Be Top-of-Mind for Marketers in 2023

6 Things That Will Be Top-of-Mind for Marketers in 2023

How to Successfully Implement Segment

How to Successfully Implement Segment

Salesforce vs. Segment: Why It's Actually a 'Better Together' Story

Salesforce vs. Segment: Why It's Actually a 'Better Together' Story

A Marketer's Guide to CDPs — And Why 2023 Is The Year to Invest in One

A Marketer's Guide to CDPs — And Why 2023 Is The Year to Invest in One

What Marketers Often Get Wrong When Evaluating Martech

What Marketers Often Get Wrong When Evaluating Martech

6 of Our Favorite Braze Features That Make Marketers' Lives Easier

6 of Our Favorite Braze Features That Make Marketers' Lives Easier

External - Podcast

Rattle & Pedal: Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch

External - Podcast

Rattle & Pedal: Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch

Maximizing Customer Retention: How Segment CDP Can Help

Maximizing Customer Retention: How Segment CDP Can Help

Increase conversions with abandoned cart campaigns using Engage

Increase conversions with abandoned cart campaigns using Engage

Creating a Winning Welcome Series for New Subscriber Activation with Segment and Braze

Stephen Rosenfeld

Creating a Winning Welcome Series for New Subscriber Activation with Segment and Braze

Stephen Rosenfeld

External - Podcast

Unbillable Hours: Partnering Up with Michael Burton

External - Podcast

Unbillable Hours: Partnering Up with Michael Burton

External - Podcast

Getting Services Done: Unlocking the Hidden Treasure of High Value Consulting with Michael Burton

External - Podcast

Getting Services Done: Unlocking the Hidden Treasure of High Value Consulting with Michael Burton

Braze vs. Salesforce Marketing Cloud: Deciding Which Is a Better Solution For Your Business

Braze vs. Salesforce Marketing Cloud: Deciding Which Is a Better Solution For Your Business

External - Podcast

Humans of Martech (Ep 72): AI and the future of Martech, a deep dive from SFMC to Braze with Bobby Tichy

External - Podcast

Humans of Martech (Ep 72): AI and the future of Martech, a deep dive from SFMC to Braze with Bobby Tichy

Stitch and Braze Partner to Focus on Offering an Alternative Solution to Legacy Marketing Clouds

Stitch and Braze Partner to Focus on Offering an Alternative Solution to Legacy Marketing Clouds

How Braze & Segment Work Together to Improve Customer Engagement

How Braze & Segment Work Together to Improve Customer Engagement

Webinar Recording

The Future of Marketing Campaigns with AI - Braze City x City Encore Presentation

Webinar Recording

The Future of Marketing Campaigns with AI - Braze City x City Encore Presentation

Podcast - External

The Components of a Successful Technology Consultancy with Michael Burton

Podcast - External

The Components of a Successful Technology Consultancy with Michael Burton

Why We're Focused on Helping Marketers Use Braze

Why We're Focused on Helping Marketers Use Braze

Which AI use case should your marketing team start with?

Which AI use case should your marketing team start with?

5 Ways Lifecycle Marketers Can Use Braze to Maximize LTV

5 Ways Lifecycle Marketers Can Use Braze to Maximize LTV