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Articles, guides, and more for technology-obsessed marketers.
Article
How to Shape an Omnichannel Journey that Drives Engagement
Article
How to Shape an Omnichannel Journey that Drives Engagement
Video
Braze Inspiration Guide: Activation - Thread the Needle with Braze
Video
Braze Inspiration Guide: Activation - Thread the Needle with Braze
Video
How to Find and Create Campaign Reports - Thread the Needle with Braze
Video
How to Find and Create Campaign Reports - Thread the Needle with Braze
Article
Defining the Modern Marketer
Article
Defining the Modern Marketer
Video
Braze Inspiration Guide: Monetization - Thread the Needle with Braze
Video
Braze Inspiration Guide: Monetization - Thread the Needle with Braze
Video
How to Build a Personalized Email using Liquid- Thread the Needle with Braze
Taylor Smith
Video
How to Build a Personalized Email using Liquid- Thread the Needle with Braze
Taylor Smith
Article
A Guide to Holiday Marketing with Braze
Article
A Guide to Holiday Marketing with Braze
Video
Braze Inspiration Guide: Retention -Thread the Needle with Braze
Video
Braze Inspiration Guide: Retention -Thread the Needle with Braze
External - Podcast
Making Sense of Martech: Bobby Tichy & Michael Burton on hyper specializing in the stack
External - Podcast
Making Sense of Martech: Bobby Tichy & Michael Burton on hyper specializing in the stack
Article
The Benefits of Specialization Inside the Consulting Partner Relationship
Article
The Benefits of Specialization Inside the Consulting Partner Relationship
Video
How to Import a List and Send an Email - Thread the Needle with Braze
Ross Jordheim
Video
How to Import a List and Send an Email - Thread the Needle with Braze
Ross Jordheim
Video
How to Create a Multi-Language Email Using Braze Liquid - Thread the Needle with Braze
Jake Davis
Video
How to Create a Multi-Language Email Using Braze Liquid - Thread the Needle with Braze
Jake Davis
Video
How to Use Braze Teams for Permissioning - Thread the Needle with Braze
Jon Acosta
Video
How to Use Braze Teams for Permissioning - Thread the Needle with Braze
Jon Acosta
Video
How to Set Up the Braze Rest API - Thread the Needle with Braze
Brandon Heath
Video
How to Set Up the Braze Rest API - Thread the Needle with Braze
Brandon Heath
Video
How to Integrate Segment into Braze- Thread the Needle with Braze
Kaleigh Porter
Video
How to Integrate Segment into Braze- Thread the Needle with Braze
Kaleigh Porter
Video
How to Create a Transactional Email in Braze - Thread the Needle with Braze
Hannah Vanderbosch
Video
How to Create a Transactional Email in Braze - Thread the Needle with Braze
Hannah Vanderbosch
Video
How to Mask PII Data in Braze to Protect Your Customers - Threading the Needle with Braze
Stephen Rosenfeld
Video
How to Mask PII Data in Braze to Protect Your Customers - Threading the Needle with Braze
Stephen Rosenfeld
Video
How to Build a Welcome Series in Canvas - Threading the Needle with Braze
Bobby Tichy
Video
How to Build a Welcome Series in Canvas - Threading the Needle with Braze
Bobby Tichy
Article
10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 1
Article
10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 1
Article
10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 2
Article
10 Reasons Why Marketing Operations Leaders Are Moving to Braze - Part 2
Guide
Braze 101 — Why Smart Marketing Leaders Are Moving to Braze
Guide
Braze 101 — Why Smart Marketing Leaders Are Moving to Braze
Article
Data-First Customer Engagement 101
Bri Jones
Article
Data-First Customer Engagement 101
Bri Jones
Article
The future of marketing is better data and engagement
Bri Jones
Article
The future of marketing is better data and engagement
Bri Jones
Recipes
Stitching It Together: Innovation Lab Idea Recipes
Recipes
Stitching It Together: Innovation Lab Idea Recipes
Article
Confused by CDPs? You're Not Alone (And Here's How to Buy One)
Article
Confused by CDPs? You're Not Alone (And Here's How to Buy One)
Article
Why Your Personalization Strategy Isn’t Working & What To Do About It
Article
Why Your Personalization Strategy Isn’t Working & What To Do About It
Article
5 Benefits of Working with a Segment Partner
Bobby Tichy
Article
5 Benefits of Working with a Segment Partner
Bobby Tichy
Article
5 Steps to Establishing Your Data Governance Strategy
Stephen Rosenfeld
Article
5 Steps to Establishing Your Data Governance Strategy
Stephen Rosenfeld
Solution
Introducing Tailor: The No-Code Preference Center for Marketers Using Twilio Segment
Bri Jones
Solution
Introducing Tailor: The No-Code Preference Center for Marketers Using Twilio Segment
Bri Jones
Solution
Meet Pinwheel: A Custom SFTP File Uploader for Twilio Segment
Solution
Meet Pinwheel: A Custom SFTP File Uploader for Twilio Segment
Podcast
A recipe for a great customer experience from Castiron
Under The Hood Podcast
Podcast
A recipe for a great customer experience from Castiron
Under The Hood Podcast
Podcast
The MarTech buying process
Under The Hood Podcast
Podcast
The MarTech buying process
Under The Hood Podcast
Press Release
Stitch Launches as Consultancy Focused on Twilio for Marketers
Bri Jones
Press Release
Stitch Launches as Consultancy Focused on Twilio for Marketers
Bri Jones
Podcast
Comparing martech to buying car tech
Under The Hood Podcast
Podcast
Comparing martech to buying car tech
Under The Hood Podcast
Quiz
Which CDP use case should you start with?
Quiz
Which CDP use case should you start with?
Article
6 Things That Will Be Top-of-Mind for Marketers in 2023
Bri Jones
Article
6 Things That Will Be Top-of-Mind for Marketers in 2023
Bri Jones
Article
How to Successfully Implement Segment
Ross Jordheim
Article
How to Successfully Implement Segment
Ross Jordheim
Article
Salesforce vs. Segment: Why It's Actually a 'Better Together' Story
Article
Salesforce vs. Segment: Why It's Actually a 'Better Together' Story
Guide
A Marketer's Guide to CDPs — And Why 2023 Is The Year to Invest in One
Guide
A Marketer's Guide to CDPs — And Why 2023 Is The Year to Invest in One
Article
What Marketers Often Get Wrong When Evaluating Martech
Jake Davis
Article
What Marketers Often Get Wrong When Evaluating Martech
Jake Davis
Article
6 of Our Favorite Braze Features That Make Marketers' Lives Easier
Article
6 of Our Favorite Braze Features That Make Marketers' Lives Easier
External - Podcast
Rattle & Pedal: Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
External - Podcast
Rattle & Pedal: Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
Segment Recipe
Maximizing Customer Retention: How Segment CDP Can Help
Ross Jordheim
Segment Recipe
Maximizing Customer Retention: How Segment CDP Can Help
Ross Jordheim
Segment Recipe
Increase conversions with abandoned cart campaigns using Engage
Jon Acosta
Segment Recipe
Increase conversions with abandoned cart campaigns using Engage
Jon Acosta
Segment Recipe
Creating a Winning Welcome Series for New Subscriber Activation with Segment and Braze
Stephen Rosenfeld
Segment Recipe
Creating a Winning Welcome Series for New Subscriber Activation with Segment and Braze
Stephen Rosenfeld
External - Podcast
Unbillable Hours: Partnering Up with Michael Burton
External - Podcast
Unbillable Hours: Partnering Up with Michael Burton
External - Podcast
Getting Services Done: Unlocking the Hidden Treasure of High Value Consulting with Michael Burton
External - Podcast
Getting Services Done: Unlocking the Hidden Treasure of High Value Consulting with Michael Burton
Article
Braze vs. Salesforce Marketing Cloud: Deciding Which Is a Better Solution For Your Business
Article
Braze vs. Salesforce Marketing Cloud: Deciding Which Is a Better Solution For Your Business
External - Podcast
Humans of Martech (Ep 72): AI and the future of Martech, a deep dive from SFMC to Braze with Bobby Tichy
External - Podcast
Humans of Martech (Ep 72): AI and the future of Martech, a deep dive from SFMC to Braze with Bobby Tichy
Press Release
Stitch and Braze Partner to Focus on Offering an Alternative Solution to Legacy Marketing Clouds
Press Release
Stitch and Braze Partner to Focus on Offering an Alternative Solution to Legacy Marketing Clouds
Article
How Braze & Segment Work Together to Improve Customer Engagement
Article
How Braze & Segment Work Together to Improve Customer Engagement
Webinar Recording
The Future of Marketing Campaigns with AI - Braze City x City Encore Presentation
Bobby Tichy
Webinar Recording
The Future of Marketing Campaigns with AI - Braze City x City Encore Presentation
Bobby Tichy
Podcast - External
The Components of a Successful Technology Consultancy with Michael Burton
Podcast - External
The Components of a Successful Technology Consultancy with Michael Burton
Article
Why We're Focused on Helping Marketers Use Braze
Article
Why We're Focused on Helping Marketers Use Braze
Quiz
Which AI use case should your marketing team start with?
Quiz
Which AI use case should your marketing team start with?
Article
5 Ways Lifecycle Marketers Can Use Braze to Maximize LTV
Article
5 Ways Lifecycle Marketers Can Use Braze to Maximize LTV
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