How to Build a Welcome Series in Canvas (Braze)

In this episode of Braze The Bar, Bobby Tichy walks through how to build a welcome series using Braze's journey orchestration tool — Canvas. This video walks through:

  • Setting up the campaign — including permissioning and determining a conversion event
  • Determining campaign entry and exit criteria
  • Setting your target audience
  • Building your campaign in Canvas — including creating variants, pulling in messaging, and setting up the steps in the journey

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