Braze is a customer engagement platform that helps companies build meaningful relationships with their customers. It's designed to help businesses understand, engage, and grow their customers in real-time by creating personalized experiences on mobile, web, email, and more. The main components of the Braze service are Content Cards, Liquid, Feature Flags, Cross-Channel Orchestration, and Real-Time Insights & Automations.
Braze Content Cards provide an easy and efficient way for customers to engage with brand content from within their Braze products. With Braze Content Cards, brands can deliver timely, relevant messages directly within their products, allowing customers to quickly access resources or other information. Additionally, these cards can be used to create interactive experiences such as product tours and onboarding flows that make it easier for users to discover the features available in your product. Content Cards are a great way to increase user engagement and keep customers informed about what’s new at your company.
Content Cards are integrated into all of Braze’s products, including our mobile messaging platform, web push notifications feature, in-app messaging toolkit, email campaigns, and more. They can be used to send a wide variety of content, such as images, videos, GIFs, polls and surveys, product announcements, invitations for special events or promotions, and much more. Content Cards are also compatible with numerous third-party integrations like YouTube and Twitter. With these Braze integrations, brands can easily add content to cards from other sources and make sure it’s in the right format for their customers.
Content Cards are easy to create and manage, even for those who don’t have design or coding experience. Brands simply need to select a template they like, customize it with their own unique content, and determine when they want the card to be sent out. From there, Braze automatically handles the rest. Content Cards are also highly customizable; brands can choose from various layouts and sizes as well as adjust background colors and fonts to match any branding requirements.
Braze Liquid is a crucial component of the Braze platform. Its purpose is to aid customers in constructing, launching, and retaining effective messaging campaigns and tools that foster customer involvement across channels. With a straightforward visual interface, users can promptly generate automatic workflows, tailor their user experience using data-backed personalization methods, acquire real-time analytics on campaign efficiency, and much more.
The Braze platform is highly flexible, allowing customers to customize their marketing strategies to suit their distinctive requirements. It supports customer acquisition and engagement initiatives while also assisting marketers in monitoring and enhancing the success of their campaigns. The platform comes with pre-built connections to hundreds of services, making it simple to utilize existing customer data and concentrate on creating effective experiences.
Braze Liquid is an open language that allows customers to take full advantage of all Braze products, including custom messages and complex segmentations. With Liquid syntax in emails and webhooks, users can easily customize their campaigns with dynamic content, personalization tags, and other features. Additionally, you can quickly integrate new services with a few lines of code or visual design tools like Zapier. This makes it easier than ever for customers to leverage their own services to create bespoke customer journeys across channels.
Feature flags are an essential tool for Braze customers to take advantage of when working with their products and integration. Feature flags allow users to control the launch and rollout of code changes, enabling teams to develop with confidence and quickly adjust in production environments. Feature flags give you complete control over who sees which features, letting you test out ideas before they’re widely released or even completely disable them if they don’t perform as expected.
Braze provides powerful feature flagging capabilities that enable organizations to easily implement intricate deployments. This includes custom conditions such as user attributes, geographical regions, platform versions, device types, etc., allowing for much more precise control over what each customer sees on their device or in their app. With Braze feature flagging capabilities, companies can quickly and easily experiment with different ideas and strategies without the risk of a major rollout gone wrong.
In addition, feature flags in Braze provide teams with the ability to quickly and easily roll back changes when needed. This is incredibly useful when working on complex projects, allowing teams to keep deployments under control with minimal disruption. Feature flags also allow for seamless A/B testing of new features or products, helping teams get real-time insights into how their customers are engaging with their products.
Cross-channel organization is essential for any business looking to take full advantage of Braze’s products and services. With Braze, customers have the ability to deliver highly personalized experiences through a variety of channels including mobile, email, web push, SMS, in-app messaging, and more. By connecting these channels into one cohesive customer journey, Braze customers are best positioned to drive meaningful engagement and long-term relationships with their users.
Braze makes it easy for companies to manage cross-channel campaigns by providing powerful integrations that allow customers to create unified messages across multiple platforms. For example, customers can send emails triggered by specific user actions such as an app install or a purchase on their website. They can also use Facebook Ads, SMS, and web push messages to retarget users who haven’t engaged with the app in a while or show customers related offers based on their previous purchase history.
Braze is a leading customer engagement platform designed specifically for modern B2C marketing programs. Its robust capabilities offer tremendous value to marketers looking to leverage mobile, in-app browsing, SMS, and push notifications for efficient customer interactions.
When evaluating Braze alternatives, it can be helpful to consider the following competitors: Iterable, Customer.io , Klaviyo, Salesforce Marketing Cloud, and Twilio Engage. Each of these platforms provides various levels of functionality that may suit your specific needs. However, Braze stands out from the pack due to its powerful features and deep integrations with other services such as Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, and more. Additionally, Braze's unparalleled customer service, reliable uptime, and easy-to-use UI/UX make it the ideal choice for brands looking to take their marketing program to the next level.
When it comes to customer engagement and modern marketing programs, Braze is the clear choice. As a comprehensive platform, it offers unparalleled ease-of-use and efficiency in managing customer interactions It also provides robust APIs that for seamless integration with existing services, as well as advanced analytics capabilities to help you better understand your customers' behavior and preferences. The bottom line is that if you are looking for an end-to-end solution for powering your B2C marketing program, Braze should be at the top of your list.
Braze provides various resources to assist users in becoming proficient administrators and power users of the platform. Users can utilize Braze 101 to quickly get familiarized with the platform's features and capabilities. Additionally, the company has created a comprehensive certification program for its customers in order to maximize their user experience.
The Braze Lab offers a quick and inclusive way to learn about the features, tools, and options in the platform. The lab provides comprehensive documentation that is suitable for both beginners and experienced Braze administrators. It also includes learning resources such as tutorials and webinars from experts who can share valuable tips for maximizing efficiency when using Braze.
If you're looking for personalized support and training, Braze Bonfire is an online community where customers can connect with the company's experts and collaborate with each other to find solutions to their unique needs. Through the partner program, users also have access to a network of Solution Partners such as Stitch who specialize in optimization of the platform. They offer tailored one-on-one consulting services, workshops, and trainings to help ensure that everyone has the knowledge they need to get the most out of Braze.
Braze has competitive pricing options for businesses of all sizes. Depending on your company’s needs, you can request a custom demo tailored to your specific requirements and receive personalized pricing. It may be advantageous to include the cost of implementation when considering Braze as a potential solution. Working with an experienced partner such as Stitch will help ensure you get the most out of your investment while leveraging their expertise in digital marketing solutions.
A Braze demo allows you to explore the features and capabilities of its platform in a more hands-on way. This includes examining the many tools available for targeted segmentation, detailed reporting, automated campaigns, push notifications, campaign optimization strategies, and more. With this information at hand, it is easier to make an informed decision about which plan best meets the needs of your business.
If you are considering Braze, Stitch can offer the expertise needed to ensure a successful implementation. We will provide personalized support, including help with on boarding, data integration, and optimization strategies. This is an invaluable resource when it comes to ensuring you get the desired return on investment.
Ultimately, when investing in any digital marketing solution like Braze, there are many considerations that should be taken into account.
Contact Stitch today for more information about how we can assist with getting the most out of your investment in Braze. With our help, you’ll have all of the tools you need for success.