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Weighing the Options- Which CEP is for You?

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Compare Braze with other MAPs and CEPs, like Salesforce, Klaviyo, and Engage, to see how Braze is becoming a leader within the martech space.

Braze vs Alternatives

How does Braze, a leading customer engagement platform, compare with its alternatives such as Salesforce Marketing Cloud, Klaviyo, Twilio Engage, and Braze is known for its mobile-first approach and robust targeting capabilities, while its competitors offer specialized features like email marketing, cross-platform automation, and omnichannel engagement. Braze can offer flexibility, scalability, and a holistic approach to marketing that its competitors can not.
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Braze Alternatives

Braze is a leading customer engagement platform that has rapidly grown in popularity due to its mobile-first approach and modern marketing tools. Braze company, a customer engagement platform (CEP), has received recognition from G2, the customer engagement platform Gartner, and Forrester for its impressive performance. It has an impressive list of clients across various industries. Additionally, according to the 2020 Forrester Wave Report, Braze was recognized as a leader in the CEP industry.

Other options besides Braze have similar capabilities for engaging with customers. These options include Salesforce Marketing Cloud, Kalviyo, Twilio Engage, and, among others. It's essential to weigh the advantages and disadvantages of each option before choosing a provider for the highest rate of Braze customer success and result in more Braze success stories. The Braze competitors are as follows:

* Salesforce Marketing Cloud offers an integrated suite of cloud-based marketing automation tools designed to help businesses communicate with customers in personalized ways. It provides segmentation capabilities for targeted campaigns and automated workflows that streamline the customer engagement process.

* Klaviyo is another popular alternative to Braze. It also focuses on providing personalized marketing experiences through segmentation and targeting. Klaviyo offers built-in support for eCommerce platforms like Shopify and BigCommerce, making setting up campaigns easier.

* Twilio Engage is focused on providing omnichannel customer engagement solutions. It integrates with SMS, chat, email, and more to help businesses reach their customers on the most relevant channels. Twilio Engage also offers A/B testing capabilities for optimizing campaigns in real-time.

* is an email marketing platform that enables businesses to quickly craft simple emails or complex sequences with personalized content for each recipient. It also provides real-time analytics so companies can track campaign performance and make necessary changes.

Ultimately, Braze customers need to research all available options when selecting a CEP provider and explore options such as Braze alternatives to find the best solution for their business needs. Consider critical features such as segmentation, targeting, automation, and analytics to determine which provider is right for you. With the right tool, businesses can maximize their customer engagement efforts and ensure they deliver a truly personalized experience.

Braze vs. Iterable

When comparing Braze vs. Iterable, a few key considerations should be considered. Price is an essential factor to consider when deciding between the two products. Iterable offers a tiered pricing model based on the number of active users in your database, while Braze is priced according to the features and functionality included in its product.


Braze was built for brands with a significant presence on mobile devices, both through app-based messaging and SMS or web. The platform offers robust targeting capabilities and personalization tools, which make it ideal for B2C marketing programs that require more sophisticated capabilities. Braze also includes powerful analytics tools such as A/B testing, segmentation, and data visualization. This allows brands to get an in-depth look at the performance of their campaigns and adjust their approach accordingly.


Iterable is more focused on automating customer engagement journeys across multiple channels. Its unified workflow feature enables brands to create campaigns that span different platforms, such as email, web, and mobile messaging. This can make it easier for marketing teams to coordinate their efforts across all touchpoints. Iterable also offers several AI-powered personalization features, which may be attractive for some B2C marketers looking to deliver more customized user experiences.

Braze is the better fit for more mature B2C marketing programs that can take full advantage of its powerful capabilities. Its pricing structure also tends to be more favorable than the Iterable pricing, making it an excellent choice for brands on a budget. Ultimately, the decision between Braze and Iterable will determine which product best meets your needs and budget constraints.

Braze vs. Klaviyo

When comparing Braze vs. Klaviyo, the decision ultimately depends on your business's goals and objectives. While each tool offers its advantages, Braze is better suited for more mature B2C marketing programs that require the ability to have cross-channel orchestration managed in a centralized platform. On the other hand, Klaviyo has been designed with e-commerce businesses in mind who are looking for an effective way to manage their email campaigns.


Braze gives marketers powerful segmentation capabilities to create targeted customer journeys across multiple channels using triggers and conditions based on real-time user behavior. This allows them to deliver personalized messages at strategic points throughout their customers' journey while also allowing them to manage their campaigns from one centralized dashboard. Braze also offers in-depth analytics and reporting, so marketers can gain insight into how their campaigns perform and adjust accordingly.


Klaviyo focuses on helping e-commerce businesses build effective email marketing programs with features like automated emails, segmentation, personalization, performance metrics, detailed reports, split testing capabilities, and more. It provides powerful tools that allow users to create powerful customer journeys tailored to each individual's preferences or interests. Klaviyo offers Braze integrations and integration with most major CRM systems and tools, such as Shopify Plus and Magento 2.

In conclusion, while both Braze and Klaviyo provide powerful features for different kinds of businesses, Braze is better suited for more mature B2C marketing programs that require the ability to have cross-channel orchestration managed in one platform. Klaviyo, on the other hand, is more tailored toward e-commerce businesses looking for an effective way to manage their email campaigns. In both cases, evaluating your specific needs and objectives is essential before deciding which tool best meets them.

Braze vs. Twilio Engage

Both Braze vs. Twilio Engage are popular customer engagement platforms that offer helpful tools for managing customer relationships. However, choosing between them can be difficult. In this comparison, we will thoroughly examine the features of each platform to assist you in selecting the one that is best suited for your business.

Braze has an edge over Twilio Engage in terms of features. Braze has been operating for over 20 years and offers a comprehensive range of features such as personalized messaging, automated campaigns, real-time analytics, and cross-channel support. On the other hand, Twilio Engage is a relatively new player in the market and does not offer the same extent of features that are available with Braze.

Braze and Twilio Engage have pricing plans based on the number of database contacts. However, Braze's unlimited plan enables users to send messages to unlimited contacts without additional charges. In contrast, Twilio Engage charges users per message sent and does not offer an unlimited plan option.

Braze and Twilio Engage have excellent customer support, with knowledgeable staff available to help with any issues or questions. They also provide tutorials and FAQs online to enhance knowledge of their features.

Braze vs.

When it comes to customer engagement, there is no one-size-fits-all solution. For companies looking for a better fit for their more mature B2C marketing programs, Braze vs. are two of the top contenders in the space. To help you make an informed decision, let's look at how these platforms compare in terms of features and functionality.


Braze shines in comprehensive cross-channel orchestration capabilities, enabling businesses to manage user interactions and messages across channels such as email, push notifications, SMS, webhooks, and more, all from within a single platform. Its intuitive dashboard makes it easy to create complex campaigns that leverage multiple channels simultaneously and trigger relevant messages based on user behavior. Plus, the Braze documentation and 24/7 customer support make it easy to get up and running quickly. is another powerful platform that allows businesses to create custom segmentation, orchestrate multi-channel campaigns, and trigger messages based on individual user activity. It also offers a suite of powerful APIs for developers to take advantage of to build custom solutions or integrate with other systems quickly. However, one key downside is its limited functionality in cross-channel orchestration. It limits your ability to manage all channels within a single platform and makes it difficult to simultaneously trigger relevant messages across multiple channels.

Braze vs. Salesforce Marketing Cloud

Regarding choosing a marketing platform, Braze vs. Salesforce Marketing Cloud (SFMC) are two popular solutions for B2C enterprises. However, when comparing features and functionality, there is a clear winner in terms of overall performance, and that factor is Braze.


Braze offers unparalleled cross-channel orchestration capabilities, allowing users to manage in-app messaging, push notifications, emails, web messages, and more from one central platform. Braze simplifies the process for marketers to create personalized campaigns on different channels without relying on third-party integrations. This saves setup time and guarantees uniformity across all channels. Besides, Braze's reporting features and analytical tools enable marketers to evaluate their campaigns quickly and make informed choices based on data.

Salesforce Marketing Cloud

However, SFMC lacks adequate support for cross-channel orchestration. Users need to create separate campaigns for each channel or use external integrations. Additionally, SFMC has limited documentation, which can be challenging for inexperienced marketers who may struggle with its intricate features. It's worth noting that Braze offers a more extensive library of resources for users.

Reach out to Stitch today to learn how your business can enhance customer engagement using SFMC and Braze. You can also ask for a Braze demo. Our knowledgeable team will provide valuable insights and assistance to help you make an informed choice. With our in-depth expertise in both solutions, we can help determine the optimal match for your organization.