Braze Professional Services: How a Consultant Can Help Make the Most of Your CEP

A solutions partner, like Stitch, has in-depth knowledge of the Braze platform and offers strategic and technological services to allow your company to make the most out of Braze.

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Braze is for marketers who want better solutions. Stitch is for marketers who use Braze.

Braze Professional Services

Have you been looking for a powerful customer engagement platform that can take your brand to the next level? Meet Braze, the cutting-edge marketing automation tool that is revolutionizing the way businesses connect with their customers. Over the years, Braze has continued to evolve its platform by adding helpful features and products. These features have allowed them to improve their customer engagement capabilities, and their efforts haven't gone unnoticed.

As of this year, Braze was named a leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 report2 after receiving the highest possible scores among 15 other cross-channel campaign management solutions providers. Furthermore, Braze customers have expressed their satisfaction with their services on numerous platforms, with over 600 of them giving a rating of 4.5 on G23.

Braze is considered the leading customer engagement platform due to its ability to manage and power interactions between customers and their most cherished brands. Some of their esteemed customers are HBO, Burger King, and PureGym. With Braze, these global brands can instantly receive and process customer data. This data can then be used to develop appropriate cross-channel marketing campaigns. Doing this favors the evolution of their customer engagement strategies.

Many marketers move to Braze Services because of their comprehensive customer engagement platform. They love how this platform helps them create ultra-personalized, meaningful customer interactions across multiple channels. These include email, mobile push, notifications, in-app messaging, and more. Braze also offers marketers advanced segmentation capabilities, real-time messaging, and A/B testing tools, which help them better understand and engage their customers.

Braze is also incredibly easy to use. You don't need to be a Braze expert to use it. Its drag-and-drop interface makes it easy to create, customize, and launch campaigns. Moreover, Braze seamlessly integrates with many other marketing tools and platforms, making it easy to incorporate them into existing marketing workflows. 

Even though Braze is a powerful tool, working with a professional service partner like Stitch will ensure you drive more ROI. We have expertise and knowledge in specific areas that can help you develop and execute more effective campaigns. Our key services include strategy and implementation to ensure you run a successful campaign.

At Stitch, we understand the importance of having a great strategy in today's competitive market. It is the first step in any successful marketing campaign, and our team will work closely with you to understand your unique goals and needs. Our strategy services include the following:

Customer life-cycle strategy: We'll help you map your customer journey and identify opportunities to improve engagement.

MarTech optimization and road-mapping: We'll assess your existing marketing technology stack and recommend optimization, integration, and expansion.

Segmentation and personalization: Targeting the right customers with the right message at the right time is essential. We help you achieve this through data-driven segmentation and personalization strategies.

Once you have a solid strategy, we'll help you get the most out of Braze. Our team will aid you in implementing the right tools and technologies to support your marketing goals. Our implementation services include the following:

Implementation and environment configurations: We help you set up your marketing tools and platforms for optimal performance, including configurations of user accounts and security settings.

Migration: We'll assist you during the Braze migration process by transferring your data and content from existing marketing tools and platforms to new systems, ensuring a smooth transition with minimal disruption.

Training and enablement: We’ll provide training and support to help your team get up to speed on new tools and technologies, ensuring that you can maximize your return on investment.

We also offer program and data services, including the following:

Message development

Product road mapping

Architecture and modeling

Custom integrations and solutions

Our capabilities as a professional marketing service can't be outdone by in-house marketing services, as we offer higher-quality services at affordable prices. We've spent decades working with other world-class marketers to fully leverage their tech stacks, so we have the experience to rival any in-house team. Stitch is a certified Braze Partner, and we're the final piece to your marketing campaign puzzle. Visit our resources page to learn more about the services we offer.

Braze Solution Architecture

Flexibility is one of the main requirements for success in the modern marketing tech stack. Braze provides excellent flexibility through multiple messaging channels and cross-channel orchestration. Moreover, Braze can easily integrate with other marketing tools and channels. This ensures businesses can adopt new technologies without completely redesigning their marketing stack. This makes Braze a flexible solution that can evolve with changing preferences and marketing trends.

Braze API4 offers over 100 native integrations in its technology. This allows businesses to connect their customer data and automate their marketing campaigns. The API allows integration with major technology partners, such as Salesforce and Shopify. It also enables companies to streamline workflow and leverage their existing tech stack. Braze API uses features such as multi-channel messages and real-time analytics to achieve this. 

Although Braze solution architecture is designed to provide scalable, flexible, and customizable platforms, it can sometimes be complex. There are a few reasons for this:

Hard to customize: Customization can add complexity to the architecture, as businesses may need to create unique workflows, messaging campaigns, and data integrations.

Integration Issues: Integrating the over 100 native integration systems that Braze offers can also add complexity to the architecture. Simplifying this architecture may require an expert.

Scalability Issues: As a business grows and expands its customer base, the volume of data and interactions increases, making the Braze architecture more complex.

Solutions Architects can solve all these issues. They act as the technical counterpoint between the client's engineering and product team and Braze. Some of their responsibilities include:

Providing solutions when customers report technical issues.

Aiding customers in designing technical plans that meet their marketing requirements.

Communicating with customers about adoption methods and deployment schedules.

Documenting technical requirements, such as customer interactions.

The Solutions Architects are experienced and fully equipped with the right tools and knowledge to ensure you don't have to lift a finger during the integration process. Just leave all the work to them, and focus on the marketing strategies that will build your business.

Braze Alloys

Braze Alloys6 is a group of technology and solutions partners who help you improve your customer engagement. The Alloy program has evolved in recent years to help agencies and consulting partners improve their performance. They do this by providing resources to help their customers use Braze effectively. This program is another example of how Braze is the leader in offering the best possible services for businesses.

Braze Partners of the Alloy program can be divided into technology and solution partners. Technology partners are companies that provide complementary technologies and integrations that enhance the capabilities of Braze. Some technology partners are Blueconic7, which provides a customer data platform, and Apteligent8, which offers crash analytics. Working with these technology partners can help businesses maximize the value of their tech investments and improve their customer engagement capabilities.

Solution partners, on the other hand, are companies that provide services to help businesses effectively use Braze for their marketing and customer engagement needs. They work closely with Braze to ensure their services are aligned with Braze's platform and best practices. Moreover, they are trained on the capabilities of Braze. They can provide customized solutions to meet the specific needs of each customer. 

Stitch is also a Braze solution partner. Our team of highly-experienced Braze consultants offers both strategic and technical services. On the strategic side, we provide guidance on company, data, and analytics strategies to help businesses achieve their marketing goals. Technically, we offer implementation services to help companies get started with Braze. We also provide custom development services to extend the platform's capabilities.

We are also a Braze agency, helping businesses use the Braze Platform for customer engagement and marketing campaigns. We are certified partners of Braze and have expertise in various areas, such as data analytics and technology implementation. Our ability to leverage the full potential of the Braze platform helps businesses achieve their marketing and customer engagement goals.

If you want to take your marketing game to the next level, Stitch can help. We are a certified solution partner of Braze, and we know how to use the platform to acquire the best possible results. Our team of experts will work closely with you to ensure we're aligned with your business strategy.

Our company is all about driving value for our clients, nothing less. So if you're ready to boost your customer engagement, increase your ROI, and get the most out of Braze, Stitch is here for you.

Do you want to know more about Braze and how you can integrate it into your company? Contact us to learn more about Stitch and Braze today.