The MarTech buying process

Episode 2 - The process of buying MarTech

In this episode, Bobby is joined by Harish Munagala, the current director of marketing & analytics at Quest Software, and former CleaResult, Double Horn, and Dell. In this episode, Bobby and Harish discuss the process of evaluating and buying MarTech — including deciding to build vs buy, and what to consider when evaluating new technology.

About Under The Hood

Under The Hood is a marketing podcast where we take a look under the hood at how top marketers are powering their customer experiences using marketing technology.

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