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In this episode, Bobby is joined by his Stitch team, Ross Jordheim (Lead CDP Architect) and Bri Jones (Director of Marketing) to share an analogy of how — when looking under the hood at martech stacks — data should be used as the fuel that powers the car, and what to consider when evaluating different features and functions of martech, much like you would when buying a car.
Under The Hood is a marketing podcast where we take a look under the hood at how top marketers are powering their customer experiences using marketing technology.
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