Comparing martech to buying car tech

In this episode, Bobby is joined by his Stitch team, Ross Jordheim (Lead CDP Architect) and Bri Jones (Director of Marketing) to share an analogy of how — when looking under the hood at martech stacks — data should be used as the fuel that powers the car, and what to consider when evaluating different features and functions of martech, much like you would when buying a car.

About Under The Hood

Under The Hood is a marketing podcast where we take a look under the hood at how top marketers are powering their customer experiences using marketing technology.

Listen on your favorite platforms

Spotify | Apple Podcasts | Google Podcasts

You might also like...