Ready to get your game on?

In this Braze Innovation Series session, we show how brands can use gamification to spark curiosity, inspire repeat behavior, and unlock richer first-party data — without heavy development lifts or unmanageable timelines.

We break down the real magic behind high-performing gamified experiences, including:

• Why gamification works — and how simple mechanics like streaks, challenges, and rewards can transform passive scrolling into meaningful action.
• How to concept and design experiences that resonate, from the initial idea to polished creative that feels native to your brand.
• What it takes to build games directly inside Braze, using custom code IAMs, dynamic logic, and real-time behavioral data.
• How to measure the impact, so you can prove (and improve) performance with clear, actionable KPIs.

‍

This on-demand session is packed with examples, frameworks, and practical techniques your team can use right away. If you’re exploring new ways to boost engagement, create more opportunities for personalization, and deliver experiences customers actually want, this is the perfect place to start.