In this Braze Innovation Series session, the Stitch team dives into the realities of two-way SMS — what it’s good for, where teams get tripped up, and how to design conversations that feel helpful instead of intrusive. From early strategy and compliance considerations to experience design and real-world execution, we break down what it takes to build SMS programs that customers want to engage with.

You’ll learn how to:

• Set a clear strategy for SMS, defining the role it should play in your lifecycle mix and the outcomes it’s meant to drive.
• Navigate the legal and compliance nuances of SMS, including consent, keywords, and expectations that differ from other channels.
• Design conversational experiences that feel natural and valuable, with the right balance of automation, timing, and human touch.
• Bring two-way SMS to life in Braze using carefully designed Canvas flows, and learn how to use Agent Console to enhance the experience with more dynamic interactions in real-time.
  

In this on-demand session, we share stories from real solutions, our best practices, and lessons learned from building and testing SMS programs in production. If you’re looking to launch (or level up) SMS in Braze, this is a great place to start.

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