Best of the REST: Level Up with APIs in Braze
Dive into the untapped power of Braze APIs in this session co-led by Ryan Wilkins of Stitch and Alex Magidow of Braze Learning. You’ll explore how to use Braze APIs, Webhooks, and Connected Content to connect Braze with external systems and automate everyday workflows.
Use cases include building a segment growth email dashboard, weather-triggered messaging, and project management–driven automations. This session is ideal for technical and technically curious marketers ready to expand their use case toolkit with APIs in Braze.
Tuesday, September 30, 2025 | 1:00 PM - 2:45 PM PDT
How to Transform Your Campaigns through AI with Taco Bell & Whataburger
Get ready to witness the future of campaign workflows in action. In this session, Stitch teams up with Whataburger and Taco Bell to reveal how AI agents are rewriting the rulebook on campaign deployment with Braze. Say goodbye to bottlenecks and tedious tasks — and hello to a new era where automation frees your team to focus on smart, creative strategy.
We’ll take you through a full, end-to-end agent build and campaign process — complete with a live demo that brings it all to life.
Wednesday, October 1, 2025 | 11:30 AM - 1:00 PM PDT
The Engagement Edge: What Sets Exceptional Brands Apart
As customer expectations grow, brands are becoming sophisticated in their approaches to customer engagement—but that can make it challenging to stand out in an increasingly impressive crowd. To do it, sometimes you need to make a big leap and try something you’ve never done before. In this session, we’ll hear from successful brands who embraced new tools, tactics, partnerships, or strategic ways of thinking to invigorate their customer engagement efforts and amplify the impact of their marketing efforts.
Tuesday, September 30, 2025 | 1:00 PM - 1:45 PM PDT
Wynn Resorts' Enhanced Guest Engagement through Braze and Snowflake
Hear how Wynn Resorts built a comprehensive Customer 360 and modern marketing foundation by connecting their first-party audiences in Snowflake to the Braze platform to deliver highly personalized guest experiences. This connectivity is allowing Wynn to analyze real-time campaign performance for deeper customer understanding and engagement. Learn how Wynn uses this foundation for future AI innovation toward natural language and agentic capabilities.
Tuesday, September 30, 2025 | 11:30 AM - 1:00 PM PDT
From Touchpoints to Tacos: How Taco Bell Drives Relevance in Real Time
Taco Bell is turning up the heat on personalization—combining Amplitude’s behavioral insights with Braze’s real-time engagement to serve the right message, to the right customer, at the right moment. From smarter merchandising to segmented re-engagement, Taco Bell is showing what’s next in personalized marketing—and how to serve it up fast.
Tuesday, September 30, 2025 | 2:00 PM - 2:45 PM PDT
Braze leadership perspectives on the future of AI in customer engagement
This intimate and engaging conversation will cover how AI is shaping the customer engagement space. Braze leadership will unpack key takeaways from the mainstage presentations, focusing on what is most relevant for senior customer engagement leaders. We will explore Braze's perspective on how AI is set to transform modern customer engagement organizations. Don’t miss this opportunity to hear what’s next for AI from Braze’s leading experts.
Tuesday, September 30, 2025 | 1:00 PM - 2:00 PM PDT
Building a Customer Engagement Motion
A successful customer engagement program doesn’t just happen. You need a compelling strategic vision, an organizational structure that fits your needs and your goals, and the leadership skills required to get key teams and stakeholders aligned and working together effectively. In this session, attendees can draw inspiration from senior leaders as they discuss how they think about their role in the customer engagement process, how they structure their teams, and the work they’ve done to build, scale, or evolve their customer engagement efforts.
Wednesday, October 1, 2025 | 1:00 PM - 1:45 PM PDT
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