For brands looking to drive better customer engagement and collect better data, having a robust preference center is likely a critical component of your strategy — and if it's not, it should be prioritized on your roadmap — especially as brands shift towards privacy-centric engagement approaches and look for opportunities to create more personalized experiences.
While giving customers the option to unsubscribe is a necessary and baseline requirement for any customer engagement strategy, good preference centers provide your customers options — capturing zero-party data on when, where, and how your customers want to be engaged. This means offering options to set communication frequency, preferred channels, and what types of messages they want to receive.
However, when you have a complex martech stack — with multiple tools used to communicate with customers across multiple channels — this can be easier said than done. This is another use case where a CDP, like Twilio Segment®, can be incredibly useful. With Segment as your source-of-truth for customer preference data, it can be used to store and activate customer preferences across channels and tools.
Tailor gives marketers a no-code user interface to use as a single preference center across all of your channels — enabling you to consistently communicate with your customers when, where, and how they want to be communicated with.